|
DID YOU KNOW?
Advertising specialties beat out all
forms of TV, radio and print advertising as the most cost-effect
advertising medium available*
84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of an advertiser after
receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely
to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the advertiser on
a product after receiving it.
The majority (81%) of promotional products were kept because
they were considered useful.
More than three-quarters of respondents have had their items for
about seven months.
The average cost-per-impression of an advertising specialty item
is $0.004, making it less expensive per impression than nearly
any other media.
*According to the Advertising Specialty Institute*. |